What is SEO and Why it is Important For a Blog?
There was a time when people used to create blogs just for sharing their own thoughts and ideas with their friends, families, colleagues and other people of the world. But nowadays the largest number of people from around the world are involved in blogging in different topics in purpose of generating some extra money. Also, it has become a great passion of millions of people. But I think you want to publicize your blog after creating it and adding some article to it, don’t you? If yours is not a very personal blog, you might want to bring some visitors to your blog. On the other hand, if yours is a blog in purpose of making money, you have to bring traffic to your blog somehow you can. The most effective way of publicizing a blog is called Search Engine Optimization (often shortened as SEO). Now, that’s what your blog needs.
What is SEO?
Still you might want to have a clear idea about SEO. In fact, SEO is just a bunch of tasks you have to be doing continuously to make your blog Search Engine friendly. Let me ask you something. Whenever you need to know some information, what do you do? I’m sure you take help from some search engine to find out an article, review, tutorial or something alike. That’s what every internet users do. Now, if you do SEO for your blog, your blog would be search engine friendly and may show up in the first page of the result page. As a result, the visitor will click to come to your blog’s post concerned. This is the way that drives the largest portion of traffic to a blog if it is well SEOd.
Why SEO?
This question has already been answered in the above paragraph. Yet let describe it furthermore.
You are able to drive some traffic to your blog by sharing it on various social media networking sites such as facebook, myspace, hi5, orkut etc. You may send Instant Message or Emails to inform the people you know about the blog you’ve just created or being maintained by you. Don’t you think you’re always limited to your world? The world is larger than you can imagine. Visitors/Readers are the main source of income for a blog. Unless your blog has a great amount of readers, you can’t expect success from it.
So the question is, what can you do so that lots of people from around the globe may find out your blog, read and comment?
The answer is, and was, Search Engine Optimization. Make your blog SEO-Friendly, people will be coming to your blog from different countries across the world.
Some SEO tasks at a glance
Here are some tasks you will have to do for optimizing your blog for search Engines:
1. Submit your blog URL to major search engines like Google, Yahoo, Bing etc.
2. Add Meta Contents to your blog’s homepage and each post.
3. Try to make your article’s title search engine friendly. Also make the Permanent Link structure SEO-friendly.
4. Take help from webmaster tools provided by Search Engines. Recommended: Google Webmaster Tools.
5. Research about keywords and utilize your knowledge while writing a post so that it may come in the first page of search engine result page.
6. Build a strong link relationship from other highly ranked blog or websites. This includes link exchange, link advertising, or just simply leaving comments (some blogs remove nofollow from their commentators’ link).
7. Directory submission. There are lots of free and paid directories out there where you can submit your blog URL in the relevant category.
There are a lot more to do in SEO. In first look, these may look hard. But once you become regular in doing so, you’ll find it interesting to do. If still you think it’s hard to keep doing these extra works, then I’d say: “Well, do you want to earn some money? You always have to work hard for it.”
Shoot your question
Lots of newbie bloggers still have little or no knowledge about the common things everyday we [the bloggers] deal with. I’ve tried my best to describe the meaning, definition and necessity of doing Search Engine Optimization for your blog. If still you have questions, shoot them by filling up the comment from below. I’m always here to help you out.
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Nice explanation. Whats your view on keyword? In case of niche blogging how much keyword should target?
You should actually include all the keywords in you Meta Keyword field that match with your niche. It's generally realizable that one specific niche won't have too many keywords. So, avoid using keywords that is no or less relevant to your niche. Plus, do not include same word in more than three keywords.
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